Why GIFs have enhanced visual communication

Visual communication is now getting popular by day due to the advanced nature of smartphones. Mobile download speeds have been accelerating in recent years and usage of mobile instant messaging applications has also increased. These factors have created the perfect opportunity for visual communication to explode with videos and GIFs being in the driving seat. When emojis were introduced on smartphones, this set the perfect platform for visual communication. Today, people are using short videos and GIFs to communicate, express their emotions, aspirations and feelings through shared moments. If you are celebrating your birthday, for example, people will send you GIFs with the words happy birthday in german as a way of conveying their message.


GIFs are so popular today that people share up to 5 GIFs a day on different platforms. GIFs are now shared through social media, email, instant messaging and chat applications. It is also easy to share GIFs since most of them are very small in size and can be sent through a mobile network and even in a situation where the internet connection is low. A GIF can be copied directly into any messaging or email application and send out. These animated images also have the capacity of pulling up human reactions within seconds of seeing or receiving them.
A happy birthday gif for example can facilitate very high expressive content, which may not be decently conveyed with simple words or mere “Stars” emoji. With a GIF, it is very easy for a person to step up their messaging game and get insights on the reactions and emotions of friends who are receiving or sending the GIFs. Communication generally has now been made much easier due to the wide use of GIFs. People no longer have to type long text to send messages since one GIF is enough to convey any message and elicit different reactions or emotions.